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National Tourist Office of Mexico opens in Moscow

08:21, 29 декабря 2014

The Ambassador of Mexico to Russia, Mr. Rouben Beltran,announced an opening of the rep office of the Tourism Development Council Of Mexico (TDCM) in Moscow. The Executive Director position has been given to Ms. Cynthia Almager. In her opening speech she stressed out the importance of the Russian market to her country and promised to pay more attention to popularization of the destination. According to her, the office has already engaged in cooperation with tour operators and travel agencies in order to urge them to include new destinations into their itineraries.

 

Mexico's promotional strategy is to take into consideration current economic situation. As was said by the Head of European department of TDCM, Mr. Xavier Arand, despite a significant upturn of the tourist flow from Russia over the last five years (from 2 thousand to 107 thousand arrivals), the crisis year of 2014 has drawn the market a couple of years back. Over the first nine months of this year the number of holidaymakers from Russia amounted to just slightly over 60 thousand. "The downward trend is evident. Nevertheless, the Russian market remains strategically important for Mexico" he concluded.

 

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