VisitBritain and Russian tour operators count on deferred demand
A recent survey revealed that two thirds of Russiancitizens, who had been following the course of London Olympics on TV, would
like to spend their next holidays in the
Impressive images of the Olympics are not the only
thing that can spur the tourist flow from
VisitBritain and tour operators also lay their hopes
on a freshman in the Russian market – EasyJet Airline, which is launching
non-stop services to
British players' interest towards the Russian market
is obvious. A Russian tourist spends around ?1450 during his trip, which is
three times as much as the average. Besides, he not only stares at sights, he
also buys tickets to theaters, art galleries and so on. His cultural needs get
along with a crave for shopping, which is just bound to please British tourism
authorities. That's why Patricia Yates sees
By 2020, the flow of Russian tourists is supposed to
be increased by 75% to 370 thousand arrivals each year. In 2013, the British tourist
board is going to join in with Russian tour operators to carry out a ?100-thousand
advertising campaign engaging DSBW Tours, Meridian, Holiday M, BSI Group,
Weekends Travel among other venturers. "We are not going to, we are
already involved with this campaign", confirms the director of Meridian
Company Mr. Alan Sautiyev.